Often we get calls from B2B tech companies looking for a brand strategy. Or we receive a desperate call by a tech executive to come in and clean up after an expensive branding effort that missed the mark. This got us thinking about a couple of questions that we hear time and time again:
- What is the difference between Branding and Positioning?
- Do companies need Branding, Positioning or both?
- When is B2C branding helpful for a B2B company?