How will you make your number this year? (Part 2)

A new data-driven approach to finding the highest propensity-to-buy customers

In our last post, we talked about the challenges B2B tech companies face in identifying the right sales cycles they need to be in to meet their revenue goals, and a new data-driven approach we’ve developed to help solve that dilemma. Today we’re going to talk about one of our clients putting this approach to the test – with great results.

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How will you make your number this year? (Part 1)

A new data-driven approach to finding the highest propensity-to-buy customers

Recently I was talking to a CEO that was brought in by investors to scale-up a technology company in a hot new emerging category. He told me two issues were keeping him up at night:

“I know sales cycles are happening at this very moment that we want to be in, but aren’t.”

“My pipeline is filled with small deals. My reps are spending time on the wrong deals!” [Read more…]